Tagbusiness jargon

Ask vs. Question

Is it okay to use the word ask as a noun, as in “What’s our ask going to be?” Or should we substitute the word question or request? Actually, the noun ask has handy applications in the world of business and fundraising, where it has a more specific...

Do the Needful

“Do the needful” is a phrase commonly heard from people in India working in tech support. Though it’s fallen out of fashion in British dialects, it’s still common in India to mean “do what you must.” This is part of a complete episode. Transcript of...

Burning Platform

The “burning platform” is a trendy phrase in business at the moment, used for a crisis that demands immediate action. It refers to a guy on an oil rig that caught fire, and he had the choice of staying on the rig and facing certain death, or jump...