Nancy Friedman is a naming and branding expert with a fantastic newsletter about language, Fritinancy which recently covered the neologism stinge-watching. It’s the opposite of binge-watching, and refers to the act of spacing out viewings of a...
You know that feeling when you walk into a shopping mall and are so overwhelmed by all the distractions you lose track of what you came there for? That’s the Gruen Transfer or Gruen Effect, named for Victor Gruen, the architect who designed...
gag and tag v. phr.— «Geico has dodged the “gag and tag” label by keeping its product front and center, despite the show-stealing purveyors of its service. “This is not a case where the theater has overpowered the brand...