snipe
n.— «Networks are also experimenting with something called snipes. Similar to ABC’s icons, snipes are visual effects that take place in the lower right hand corner of the screen during a show. Shows on TNT, for example, may include a visual of Kyra Sedgwick, star of The Closer, walking under a police tape and scanning the screen with a flashlight. (Snipes are different than the network logos that pop up on screens during shows, called bugs.)» —“Snipes, Bugs and More Degrade TV Viewer Experience” Media Buyer Planner Sept. 24, 2007. (source: Double-Tongued Dictionary)
Further reading
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