smark
n.— «People who affectionately refer to themselves as “smarts” or “smarks” are little more than self-aggrandizing blue-bloods who think that videotaping every TV show and PPV…or knowing a few of the wrestler‘s “real” names…makes them somehow better than the average fan.» —“Re: Difference between marks and smarts” by D-Chance Usenet: rec.sport.pro-wrestling.moderated July 15, 1999. (source: Double-Tongued Dictionary)