shrink in pink
n.— «“Yoga was just beginning to take off and the only athletic clothing for women being made at the time was dumbed down men’s clothing,” Wilson, 52, explained, referring to what is called “shrink in pink” in the retail business. “We put together yoga-inspired athletic clothing for women that fit properly and injected some style into it.”» —“Lululemon Athletica’s yoga-inspired sports attire positions itself for success” by Andréa R. Vaucher International Herald Tribune (Paris, France) Sept. 9, 2007. (source: Double-Tongued Dictionary)
Further reading
Jennifer teaches yoga on the beach on Cape Cod, Massachusetts, and she and her students have been collecting synonyms for derrière, such as dump truck, rear end, and badonkadonk. The last of these has been around for at least 25 years, and was...
When describing shoes, which is correct: close-toe, close-toed, or closed-toe? And what about forms of footwear that leave those pedal digits exposed? Open-toe shoes? Open-toed shoes? This is part of a complete episode. Transcript of “Close-Toed vs...