price walk
n.— «What’s the difference between the black Volkswagen CC I drove on the launch event in Tennessee and the black Volkswagen CC that I just recently drove for week here at home? Not a heck of a lot, really, unless you’re looking at the sticker price. It’s often hard to justify the extra cost of the top spec model (the “price walk,” in the parlance of automotive marketers), but with the CC, it’s just about impossible. There are two reasons: First, the price walk is more like a wind sprint, and second, the base model is actually quite nice.» —“Volkswagen CC makes a good argument for sticking with the standard trim level” Automobile Jan. 2, 2009. (source: Double-Tongued Dictionary)
Further reading
What’s up with ketchup? The shifting history and spelling of the name of this condiment. For centuries, ketchup was a fishy sauce originating in Asia—the tomatoes came only later! Plus, a new book shows what’s lost when a language dies: when there...
Authors often go through several working titles before settling on one. F. Scott Fitzgerald’s The Great Gatsby (Bookshop|Amazon) was originally Trimalchio in West Egg, Trimalchio being an ostentatious nouveau riche character in an ancient Roman work...