pain point
n.— «One school of thought holds that companies should focus on a critical “pain point” and buy whatever software product meets that immediate need.» —“In Your Face” by Scott Leibs CFO Magazine July 1, 2000. (source: Double-Tongued Dictionary)
Further reading
Default as a noun and default as a verb are the same word, with a familiar English stress shift: nouns often take first-syllable stress, while verbs often take second-syllable stress, as with the different pronunciations of record. A New York City...
The words cushy, cheeky, and non-starter all began as Britishisms, then hopped across the pond to the United States. A new book examines what happens when British words and phrases migrate into American English. Also, if you speak a language besides...