pain point
n.— «One school of thought holds that companies should focus on a critical “pain point” and buy whatever software product meets that immediate need.» —“In Your Face” by Scott Leibs CFO Magazine July 1, 2000. (source: Double-Tongued Dictionary)
Further reading
A documentary film called My Beautiful Stutter follows youngsters at a summer camp specifically for stutterers. It’s a place for finding acceptance, support, and confidence for navigating the larger world. And:, “The High Priestess of...
The words tough, through, and dough all end in O-U-G-H. So why don’t they rhyme? A lively new book addresses the many quirks of English by explaining the history of words and phrases. And: have you ever been in a situation where a group makes...