pain point
n.— «One school of thought holds that companies should focus on a critical “pain point” and buy whatever software product meets that immediate need.» —“In Your Face” by Scott Leibs CFO Magazine July 1, 2000. (source: Double-Tongued Dictionary)
Further reading
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...
In an article in The Atlantic magazine, humorist Mark Twain quoted a sing-songy bit of doggerel about conductors punching railroad fares that illustrates how colored paper has long been used to encode information. This is part of a complete episode...