optics
n.— «Optics. This euphemism for “spin”—as in “getting the optics right”—is big in Washington. We hope it doesn’t make it to Los Angeles.» —“How cliche” Los Angeles Times Jan. 1, 2008. (source: Double-Tongued Dictionary)
Further reading
Julie in Fort Pierce, Florida, recalls that on sweltering days her mother would declare the weather was hotter than Billy Blue Blazes! The word blazes is a euphemism for “hell,” as in hot as blazes. The blue in blue blazes has long been used as an...
Why does the term vegetarian cause so much confusion? Some people assume it means avoiding red meat but still eating chicken. And is there a term for a vegetarian who also eats fish and poultry? Plus, screwball comedies from the 1930s mix slapstick...