optics
n.— «Optics. This euphemism for “spin”—as in “getting the optics right”—is big in Washington. We hope it doesn’t make it to Los Angeles.» —“How cliche” Los Angeles Times Jan. 1, 2008. (source: Double-Tongued Dictionary)
Further reading
Mindy from Crescent, Iowa, grew up hearing about Herman, the son of her mother’s fearsome great aunt Julia, referred to as the woods colt. That phrase is a euphemism for “a child born out of wedlock.” Mindy’s mother said there was a man thought to...
Julie in Fort Pierce, Florida, recalls that on sweltering days her mother would declare the weather was hotter than Billy Blue Blazes! The word blazes is a euphemism for “hell,” as in hot as blazes. The blue in blue blazes has long been used as an...