matte release
n.— «A fascinating borderline case is what is known as a “matte release.” This is a press release which is written like a complete news story. A publication of the United States Center for Disease Control (CDC) defines a matte release as “a free non-copyrighted preformatted news article made available to newspapers (typically second-tier papers) looking for stories.” The hope is that smaller newspapers, hungry for content and short on budgets, will print the item in its entirety as a regular news item.» —“Ethics @ Work: Public service or public relations?” Jerusalem Post (Israel) Nov. 17, 2006. (source: Double-Tongued Dictionary)
Further reading
The Very Hungry Caterpillar (Bookshop|Amazon) had an earlier title: A Week with Willie the Worm. This is part of a complete episode. Transcript of “The Very Hungry Caterpillar’s First Title” Here’s another book title that...
Trivia time! Where in the United States can you visit Soda City? If you answered Columbia, South Carolina, you’re right! This nickname apparently derives from an old practice of abbreviating Columbia as Cola. The locals then referred to the town as...