marla
n.— «Australia’s kangaroo shooters want to change the image of their product so they can start marketing it as high-quality protein and stop off-loading it as bargain-basement dog meat, a publicist for the industry‘s lobby group said on Thursday. Their plan is to rebadge the meat as “marla”—or another anodyne term that dissociates what’s cut up and put in the oven from what happily hops across the parched continent in countless tourism commercials.» —“Wanted: flash new name for old kangaroo meat” in Sydney, Australia Khaleej Times (Dubai, United Arab Emirates) Nov. 24, 2005. (source: Double-Tongued Dictionary)
Further reading
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