jingo
n.— «From headlines for feature stories to the pithy phrase that accompanies the date on every Wired cover—known in-house as the jingo—every bit of copy he crafted resonated with his sensibility. To meet his standards, a jingo had to operate on at least three levels and have a touch of irreverence. For a story on synthetic diamonds, for example, he came up with “Like a Rock.”» —“Gone Fishing” Wired Oct., 2006. (source: Double-Tongued Dictionary)
Further reading
Diane, a bridge player from Wilmington, North Carolina, asks about sitting with the bathtub, a phrase her friend uses for a lopsided game where one pair keeps getting the good cards. The phrase appears in newspaper columns about bridge starting in...
Roderick in Jacksonville, Florida, says patients in his cardiac electrophysiology practice often look at the tangle of EKG wires on their chests and joke that now they’re wired for sound. What’s the origin of this phrase? Although to wire meaning...