jingo
n.— «From headlines for feature stories to the pithy phrase that accompanies the date on every Wired cover—known in-house as the jingo—every bit of copy he crafted resonated with his sensibility. To meet his standards, a jingo had to operate on at least three levels and have a touch of irreverence. For a story on synthetic diamonds, for example, he came up with “Like a Rock.”» —“Gone Fishing” Wired Oct., 2006. (source: Double-Tongued Dictionary)
Further reading
The proverb when in Rome, do as the Romans do suggests one should respect local customs and traditions, but also more generally that sometimes it’s better to go along with a group’s consensus than resist and make a fuss. But why in Rome and not in...
Diane, a bridge player from Wilmington, North Carolina, asks about sitting with the bathtub, a phrase her friend uses for a lopsided game where one pair keeps getting the good cards. The phrase appears in newspaper columns about bridge starting in...