illo

illo
 n.— «Direct your gaze, if you will, to the illustration (or ‘‘illo,’’ as they say in the publishing game) in the center of this page.» —“Diablo Cody on Heroine Chic” by Diablo Cody Entertainment Weekly Jan. 11, 2008. (source: Double-Tongued Dictionary)

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Further reading

Punny Names From 1916

In 1916, a small-town newspaper in Pennsylvania printed a fanciful item about a local gathering with a guest list that included, among others, Miss Ella Vader, Mr. Ray Zor, and other punny names. This is part of a complete episode. Transcript of...