householding
n.— «Another area of growth in the financial/banking sector is in what’s known as “householding.” The term refers to the concept of offering different product lines to an existing customer. Rather than going through the expense of prospecting new customers, this is a cost effective way of increasing business through extending offerings to existing clientele.» —“VARBusiness 500 Sneak Preview: The Most Lucratrive Vertical” by Jennifer Bosavage ChannelWeb Network June 8, 2007. (source: Double-Tongued Dictionary)
Further reading
A caller with a 25-year-old parrot wonders: How much language do birds really understand? Plus, Knock-knock. Who’s there? Boo. Well… you can guess the rest. But there was a time when these goofy jokes were a brand-new craze sweeping the nation...
A native New Yorker who lived as a boy with his grandmother in South Carolina recalls coming home late one day and offering a long-winded excuse, prompting his grandmother to declare, “Boy, you’re as deep as the sea!” She probably meant simply that...