heresthetics n. the framing of a debate or issue so that one is on the superior or winning side, or so that one’s choices are better-received by others. Also heresthetic. Etymological Note: The term was coined by William Riker (1920–1993). (source: Double-Tongued Dictionary)
Further reading
In 1916, a small-town newspaper in Pennsylvania printed a fanciful item about a local gathering with a guest list that included, among others, Miss Ella Vader, Mr. Ray Zor, and other punny names. This is part of a complete episode. Transcript of...
The expression to run the traps means “to perform due diligence” or “solicit a wide variety of opinions” or “investigate every angle thoroughly.” This metaphor derives from the literal sense of running the traps, which refers to hunting and fishing...