hard eight
n.— «Ad industry executives refer to these last eight weeks of the year the “Hard Eight” because toy makers and others fight so hard for the key Saturday morning time slots.» —“Cashing in on kids Retailers in search of customers for life” by Bruce Horovitz USA Today Dec. 18, 1997. (source: Double-Tongued Dictionary)
Further reading
How do you pronounce the word mobile, as in the toy that hangs above a baby’s crib? In the United States, that kind of mobile is pronounced MOH-beel, but in the United Kingdom, it’s MOH-byle. In the early 1930s, the American sculptor Alexander...
She sells seashells by the seashore. Who is the she in this tongue twister? Some claim it’s the young Mary Anning, who went on to become a famous 19th-century British paleontologist. Dubious perhaps, but the story of her rise from seaside...