hard eight
n.— «Ad industry executives refer to these last eight weeks of the year the “Hard Eight” because toy makers and others fight so hard for the key Saturday morning time slots.» —“Cashing in on kids Retailers in search of customers for life” by Bruce Horovitz USA Today Dec. 18, 1997. (source: Double-Tongued Dictionary)
Further reading
Whether it’s a Rubik’s cube or a round of Wordle, why do so many of us find puzzles irresistible? A new book celebrates the allure and psychological benefits of brain teasers. Plus, powerful language for talking about the chronic...
Ever wonder what medieval England looked and sounded like? In Old English, the word hord meant “treasure” and your wordhord was the treasure of words locked up inside you. A delightful new book uses the language of that period to create...