Google egg

Google egg
 n.— «Google egg: A small piece of information [most likely a name or phrase] published on the web for the purpose of being “found” by a specific person(s), via an anticipated [or pre-arranged] search query.» —“Coinage” by Mark Pursey intepid Jan. 7, 2005. (source: Double-Tongued Dictionary)

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Further reading

Origin of “When in Rome, Do as the Romans Do”

The proverb when in Rome, do as the Romans do suggests one should respect local customs and traditions, but also more generally that sometimes it’s better to go along with a group’s consensus than resist and make a fuss. But why in Rome and not in...