flare
n.— «These ads are more what is called "flares"—with little-to-no presence on TV, but a big internet presence that the groups are trying to use to get free media attention.» —“In TV Ads, Third-Party Liberal Groups Attack McCain’s Health, Temperament” by Jake Tapper ABC News Sept. 26, 2008. (source: Double-Tongued Dictionary)
Further reading
Enthusiastic book recommendations! Martha’s savoring the biography of Alexander von Humboldt, the 19th-century explorer, polymath, and naturalist who revolutionized our understanding of nature and predicted the effects of human activity on...
Throwing cheese and shaky cheese are two very different things. In baseball, hard cheese refers to a powerful fastball, and probably comes from a similar-sounding word in Farsi, Urdu, and Hindi. Shaky cheese, on the other hand, is the grated...