elevator pitch

elevator pitch
 n.— «Krueger said his book shows you how to make a “30-second elevator pitch” on voice mail.» —“Hiring Manager Has Real-World Tips For Graduates With Lessons To Learn” by Bonnie Newman Stanley Richmond Times-Dispatch (Va.) May 20, 1996. (source: Double-Tongued Dictionary)

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Further reading

Catchphrases are Language That’s All the Rage

Elizabeth from New Orleans, Louisiana, is pondering the way catchphrases such as Matthew McConaughey’s Alright, alright, alright catch on and get passed around. These vocal memes or prosodic memes get repeated and passed around in a way that...