ebrandgelist
n.— «I’ve now become an eBRANDgelist for a network that’s looking to enlist more through its original programing—but I’ll actually be there for the commercials. A shout-out to AMC for their clever, brand-building, pod-busting approach to the premiere of “Mad Men.”» —“eBRANDgelism” by Linda Ong Simple Truths July 22, 2007. (source: Double-Tongued Dictionary)
Further reading
Some TV commercials launch catchphrases that stick around long after the original ads. The exclamation Good stuff, Maynard! is still a compliment almost 40 years after it was used in a commercial for Malt-O-Meal hot cereal. And: what do you call...
Is there something inherent in English that makes it the linguistic equivalent of the Borg, dominating and consuming other languages in its path? No, not at all. The answer lies with politics and conquest rather than language itself. Plus: a new...