drama pricing
v. phr.— «The hope is low prices will attract more prospective buyers, leading to faster sales. Other real estate agents in the Boston area report success with similar strategies in a housing market with an unprecedented glut of properties for sale. Called “drama pricing” or “energy pricing.”» —“To Fight The Glut, Home Sellers Push Their Prices Down” by Kimberly Blanton Boston Globe July 17, 2006. (source: Double-Tongued Dictionary)
Further reading
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