drama price
v. phr.— «As the Fall Market approached, I had conversations with the sellers about the idea of “drama pricing.” I knew there were a few other unrenovated buildings coming on the market in September. In order to create excitement for the listing relative to this brand new inventory, we had to drama price the property. This would give the property “top of mind” awareness even in competition with the new inventory coming to market.» —“Another Repositioning Experience by Bill Dellea…“ TrueNorth Principles Feb. 2, 2007. (source: Double-Tongued Dictionary)
Further reading
The word budget derives from French bougette, “leather bag.” An old phrase in English to open one’s budget, meant “to speak one’s mind.” The word purse is related to French bourse, a word for the stock market. This is part of a complete episode...
How could you stop reading after a novel that begins like this? I had this story from one who had no business to tell me, or to any other. That’s the first line of Tarzan of the Apes (Bookshop|Amazon) by Edgar Rice Burroughs. This is part of a...