dog whistle

dog whistle
 n.— «The spot, which has no obvious reason to exist, is like a secret signal, a dog whistle blown on the thirtysomething frequency. Come back, MTV beckons, in a language it hasn’t spoken in years.» —“Has Mtv Sharpened Its Edge?” by Russell Smith Dallas Morning News Apr. 9, 1989. (source: Double-Tongued Dictionary)

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Further reading

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