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Discussion Forum—A Way with Words, a fun radio show and podcast about language

A Way with Words, a radio show and podcast about language and linguistics.

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Generification of brand names in India
Grant Barrett
San Diego, California
1532 Posts
(Offline)
1
2009/04/15 - 4:22pm
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Global brands, local 'terms of trade'. rands as widely differing as Maggi, Volvo, Hawai chappal and Dettol, have one thing in common for all Indians from aam admi to crorepati. All these multinational brands are also local generic names for their product groups.

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