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I recently ran across the word "architectured" in a magazine, used instead of "designed" or "planned." I thought this writer had made it up and should be sent back to third grade. Then I googled it and other forms and found its use 135,000 times, e.g. "a beautifully architectured home,"
'well-architectured fluoropolymer," "Brad gets architectured" (as in Brad Pitt in New Orleans project), "architecturing software,"
"fulcrum Motivation Architecturing is a welcome tool," even "process of design and architecturation" and "who keep my architecturitis from infecting them."
Oh My Goodness, yes!!! I agree completely! Architecture is not a verb! One cannot "architecture" something, no matter how hard one tries.
As a member of the architectural profession, I am also particularly annoyed by titles such as "Software Architect" and the like. NCARB, AIA, and state regulatory boards will get in a huff if an architectural intern uses the word architect anywhere in their title, but won't bat an eye at someone designating themselves "Architects" outside the profession.
It would be interesting to see what would happen if I started calling myself a "Building Advocate" or a "Building Physician". Architect is a title that takes as long to earn as Physician or Advocate, but is hardly as well protected. I guess that's just life for you!
Martha Barnette
Grant Barrett
Grant Barrett
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