descanso
n.— «The practice of erecting memorials may have its origins in Mexico. Roadside memorials there are called descanso, which means resting place.» —“Roadside reminders” by Kelly Garbus Kansas City Star Magazine (Kan., Mo.) Sept. 4, 1994. (source: Double-Tongued Dictionary)
Further reading
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Some TV commercials launch catchphrases that stick around long after the original ads. The exclamation Good stuff, Maynard! is still a compliment almost 40 years after it was used in a commercial for Malt-O-Meal hot cereal. And: what do you call...