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May 2, 2009 8:51 am
In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, "Go humans go," or Coca-Cola's current slogan, "Open happiness." Martha and Grant discuss whether chirpy, happy ad copy can go too far. Here's a New York Times article about perky ad copy in a sluggish economy. This is part of a complete episode.