more... not more of the same...

It strikes me as a little confusing. To me, the unqualified more suggests more of the same. But then the next phrase, "not more of the same," denies it. At best I am left wondering what it is they need. I further wonder why the catchphrase begs the question of what they need.

It doesn't instill confidence that they know what works, only what doesn't work.

Even simply qualifying the word more by adding the word something would help: Something more ... not more of the same.

I agree.   I'll bet teaching up heard it in a political argument somewhere.

Well, if I knew what June meant by "UP" I might have a more insightful comment. Here's what I found on acronymfinder.com:

http://www.acronymfinder.com/UP.html

So I'm kinda guessing here. However, just looking at the potential ad copy, I kinda like it. But I do agree with Glenn. If you'd say "More content/success/attention/meaning/whatever … not more of the same." it might be more clear.

By the way, welcome to the forum June!

The slogan obviously means "more (of something different) not more of the same."   This is like dozens of other slogans that are vague when you dissect the meaning.   But most of those we could name, you will find, successfully attracted customers to the product.   When you use "more...not more of the same" it catches people's minds.   Somewhat like a joke that leads you in one direction then surprises you by turning the words around. (I'm sure there was a word for this on the program but it is now gone from my mind)   For this reason I will vote for the slogan as you have written it.   But you might want to consider that it is a bit vague and, if your selling education, that is something you might not want to be.