blue bird
n.— «Blue Bird—A sale that is made as a result of a customer or prospect contacting a company to purchase its product. Very little effort is required to win the account.» —by Marc Chabot Winning New Customers Apr. 15, 2005. (source: Double-Tongued Dictionary)
Further reading
Old. Elderly. Senior. Why are we so uncomfortable when we talk about reaching a certain point in life? An 82-year-old seeks a more positive term to describe how she feels about her age. And: a linguist helps solve a famous kidnapping case, using the...
Have you ever googled your own name and found someone else who goes by the very same moniker? There’s a word for that: googleganger. Plus, the language of hobbyists and enthusiasts: If you’re a beekeeper, perhaps you call yourself a...