gorilla dust n.— «When two male gorillas confront each other, they’re too canny most of the time to actually fight, so they resort to the tried-and-true political tactic of intimidation. Both scurry about in a frenzy, grimacing...
tip-on n.— «One tactic is the tip-on, a small paper square affixed to the cover that highlights an article of interest to readers in that area.» —“Special Promotions Boost Local Newsstand Sales” by Susan...