spray and pray PR n.— «The problem is the same as it has always been: spray and pray PR tactics, in which the PR person or agency floods the media with copies of their press release, hoping that someone who cares will pick it up. In the...
spray and pray v. phr. to indiscriminately aim and deliver (bullets, insecticide, perfume, a marketing message, golf balls, etc.). (source: Double-Tongued Dictionary)