spadea n.— «It’s a variation on the partial-page ad that wraps around the comics, which is called a spadea (pronounced spay-dee-uh). The gatefold is different. » —“New ‘Gatefold’ Ad Not Funny To Readers Of Sunday...
spadia n.— «About 15 years ago, in response to advertiser requests, comic section printers began using the smaller sheet of newsprint to wrap around the comics section. In the newspaper business this sheet is known as a spadia or gatefold...
spadia n.— «The ad, called a “spadia,” was the equivalent of a full page, folded over the regular circular so that half showed on the front and half on the back. The private-label page pulled off to reveal more private-label...
spadia n. a page wrapped around the spine of a periodical or one of its sections so as to appear as a narrow flap or partial page. Also spadea. Editorial Note: Images of a spadia. The 1993 citation has it right: a gatefold and a spadia are not the...
spadia n.— «A lucky smattering of folks who picked up The New York Times on Monday were treated to a spadia—a strip just wider than a column, overlapping the front page, that announced the day’s highlights… As it happens, the...
spadia n.— «He notes that some of the inserts that gave union mailers their biggest headaches on the new equipment—such as a Montgomery Ward product and the spadia on double Sunday comics sections—have been eliminated since the strike...