TagSales representatives

detailer

detailer  n.— «The sale of prescription data, in which individual patients’ identities have been removed, has become a lucrative industry. The information is purchased from pharmacy chains and the companies that manage drug benefits for...

detailing

detailing  n.— «Direct-to-physician activities accounted for the bulk of spending, with $5.3 billion spent on a practice called “detailing”—visits to physicians by pharmaceutical sales representatives in order to promote their...