scatter market n.— «Demand for television ad time sold closer to the actual air date—what is known in the industry as the scatter market—is plummeting as TV ad execs report that their phones are eerily quiet during what is normally a busy time of...
Welcome to another newsletter from "A Way with Words," where the hosts are the English teachers you wish you had in grade school. No tardies ever! Let's start with the minicasts this week. Special on sale just for you! Bargain at the...
scalejacking n.— «Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet turns this...
wrinkling n.— Note: “Wrinkle,” spelled with an R, is a regional name for the periwinkle. «Jobs like “wrinkling”—the local term for heading out into the intertidal zone at low tide and gathering periwinkles for sale to a local shellfish wholesaler...
go Code Xanax v. phr.—Gloss: To slow. «In an art market that has recently gone Code Xanax, neither he nor his gallery radiated any hints of distress—though hints of distress have never been the Gagosian style.» —“Pulling Art Sales Out of Thinning...
Step right up! It's another newsletter from "A Way with Words." This week we talked about unusual ways foreigners learn English, "play golf" vs. "go golfing," lie vs. lay, similes, "yo!," "neck of the...