dipstick survey n. a poll that asks open-ended questions to solicit opinions or information, especially on a single issue; an informal or unscientific poll. Also dipstick poll. (source: Double-Tongued Dictionary)
dipstick poll n.— «Afterward, he said, he will ask viewers to call a 900 number in a “crude dipstick” poll to determine whether Americans want political reform or not.» —“And now, here’s Ross—again Perot to kick off new TV spots, and the topic is...
rolling thunder n.— «Rolling Thunder. We don’t need Michael Fish to explain this one: a poll of, say, a constant 1,000, but each day knocking off a set number and replacing them with newcomers, to give continuity while freshening things up. Critics...
worm poll n.— «Opposition Leader Mark Latham was the runaway winner in tonight’s live televised debate with Prime Minister John Howard, the “worm” poll of audience members showed.» —“The worm turns for Latham in debate” in Canberra AAP...
worm poll n.— «The poll of 696 people showed 27 percent remained undecided. Similarly with the ‘worm’ TV studio audience, there was no way of figuring who people were going to vote for or whether their emotional reactions would turn into a solid...
worm poll n.— «(title)» —“A Worm poll: Sorry, Dennis Rodman: Many respondents to an online poll say they want you in a Bulls uniform next season, but not at a $10 million price tag” San Antonio Express-News (Texas) June 5, 1996. (source: Double...