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probability neglect

probability neglect  n.— «Humans are the only species that understand risk, but we also engage in what’s called “probability neglect.” This is when we ignore probabilities and worry about more traumatic possibilities...

virability

virability  n.— «Fallon, for example, is launching a microsite today for its Garmin campaign. The site will have an extended 60-second version of the ad, a 2 ½-minute music video based on the ad, lyrics to the music video and the guitar...

crab walk landing

crab walk landing  n.— «A friend who is a retired commercial pilot (but still works a couple days a week as an instructor), sent me an e-mail of pilots training to land Boeing 777s in high crosswind conditions. The planes are brought in at...

Stank Paul

Stank Paul  n.— «But then again we also call Minneapolis “Minne-hopeless” and I call St Paul “Stank Paul”—all in fun of course.» —“Twin Cities Mamas…What do you think of New Hope?” by...

Minne-hopeless

Minne-hopeless  n.— «But then again we also call Minneapolis “Minne-hopeless” and I call St Paul “Stank Paul”—all in fun of course.» —“Twin Cities Mamas…What do you think of New Hope?” by...

skybust

skybust  v.— «Forget about magnums or, at least, don’t believe it’s a license to skybust. Skybusting is awful. There’s simply no point in shooting too high. You either miss, wasting ammunition, or you cripple, wasting ducks.» —“Savvy...

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