hanger appeal n.— «Asos is also not affected by what is known as “hanger appeal,” the need for garments to look good on a rail so that customers will pick them up in the first place.» —“Asos: net gain” by...
ambush marketer n.— «Beginning on Friday, the Chinese government will begin restricting advertising space in Beijing, giving preference to the official sponsors of the Olympic Games. The restrictions are meant to clamp down on so-called...
Washington Monument ploy n.— «Cynics suggest the proposed park closings are merely a bargaining tactic, a way to gain leverage in getting the budget passed. There’s even a name for it in political circles: the “Washington Monument...
page 75 n.— «In a typical Hollywood screenplay, there comes a moment just before the third act when the protagonist is faced with certain defeat. It is the part of the film in which the bad guys gain crucial ground after a series of...
Chillary n.—Gloss: a nickname for Senator Hillary Clinton, whose manner is perceived by some people to be too businesslike and impersonal. «Her voice faltered, her eyes glistened, and she appeared to teeter on the brink of tears.…A...
wraparound service adj.— «We have tried to persuade our legislators and governor to provide the comprehensive treatment so desperately needed by those who suffer from severe mental illness.…But to no avail. Two assembly bills, both...