fourthmeal n.— «Taco Bell has in recent years promoted its late-night hours and coined the term “Fourthmeal” to denote a late-evening meal.» —“On the Menu: Fast-food outlets open later” by Keith...
avatarsment n.— «Three “virtual consumer actors” will appear as talking avatars in a :30 spot for Taco Bell’s “Fourthmeal,” a clever new term for the fare you grub between dinner and breakfast. (You may know it...