water neutral adj.— «Last June, Coca-Cola CEO Neville Isdell flew to Beijing and pledged that his company would become “water neutral”—every drop of water it uses to produce beverages would be returned to the earth or...
escalator effect n.— «In the most likely outcome—a rise of 2.8 degrees Celsius by the turn of the century, according to the IPCC—400-550 birds could go extinct. If temperatures climb even more, that number would increase drastically. This...
souveniring n.— «Conservation Assistant Lori Lee-Rameriz says the flag lost some of it’s pieces, thanks to “souveniring.” Souveniring is the term used to describe the cutting of the flag by soldiers, who wanted a piece of the...
greenprint n.— «In 1998 we published Charting a Course for the Delaware Bay Watershed (available from NJCF). It serves as a “greenprint” for conservation work in the Bayshore.» —“The State We’re In: NJ Saves 1,000 Acres...