Some TV commercials launch catchphrases that stick around long after the original ads. The exclamation Good stuff, Maynard! is still a compliment almost 40 years after it was used in a commercial for Malt-O-Meal hot cereal. And: what do you call...
ebrandgelist n.— «I’ve now become an eBRANDgelist for a network that’s looking to enlist more through its original programing—but I’ll actually be there for the commercials. A shout-out to AMC for their clever, brand-building, pod-busting...
movietisment n.— «Combs, who produced and stars in a three minute version of the commercial, refused to edit the video and instead released it online.…The so-called “movietisment” details Combs’ encounter with a...
avatarsment n.— «Three “virtual consumer actors” will appear as talking avatars in a :30 spot for Taco Bell’s “Fourthmeal,” a clever new term for the fare you grub between dinner and breakfast. (You may know it...