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In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether...
water neutral adj.— «Last June, Coca-Cola CEO Neville Isdell flew to Beijing and pledged that his company would become “water neutral”—every drop of water it uses to produce beverages would be returned to the earth or...