gag and tag v. phr.— «Geico has dodged the “gag and tag” label by keeping its product front and center, despite the show-stealing purveyors of its service. “This is not a case where the theater has overpowered the brand...
butterfly gate n.— «The insert was among several in the Nov. 15 issue, celebrating the magazine’s 40th anniversary. All the inserts were what the industry calls butterfly gates—ad pages on the outside, which unfold to reveal pages of...