kayfabe
n.— «The babyfaces hung around together and the heels stayed with each other as well. That’s the way it was in the those “kayfabe” days. (“Kayfabe” is wrestling slang that refers to protecting the business. To “kayfabe” basically means that the wrestler keeps the inner workings of the business to himself and doesn’t share them with the fans. Sort of like a magician doesn’t reveal his tricks.)» —by Bobby Heenan, Steve Anderson Bobby the Brain: Wrestling’s Bad Boy Tells All Aug. 1, 2002. (source: Double-Tongued Dictionary)
Further reading
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