heresthetic
n.— «In this connection the distinction between rhetoric and heresthetic is that rhetoric involves converting others by persuasive argument, whereas heresthetic involves structuring the situation so that others accept it willingly.» —“The Heresthetics of Constitution-Making: The Presidency in 1787, with Comments on Determinism and Rational Choice” by William H. Riker American Political Science Review Mar., 1984. (source: Double-Tongued Dictionary)
Further reading
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