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Today driving to work I was following a minivan with the logo FedEx Express. It took me a while to react. I am used to FedEx Ground, and other FedEx subcategories. But FedEx Express? When did that happen? FedEx has been so good with their logos. Couldn't they do better than that? Next, national government documents will be Federal FedEx Express?
Clicking on that link, my first thought was "FedEx Someday". Obviously for when the check is in the FedEx.
OK, on second glance, that not what it says, but it seems like it would be a profitable extra-cost offering, for when it absolutely, positively has to get there, but later than the recipient might like.
Martha Barnette
Grant Barrett
Grant Barrett
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