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Generification of brand names in India
April 15, 2009 9:22 am
(@grantbarrett)
Member
Joined: 18 years ago
Global brands, local 'terms of trade'. rands as widely differing as Maggi, Volvo, Hawai chappal and Dettol, have one thing in common for all Indians from aam admi to crorepati. All these multinational brands are also local generic names for their product groups.