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Catchphrases are Language That's All the Rage

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Elizabeth from New Orleans, Louisiana, is pondering the way catchphrases such as Matthew McConaughey’s Alright, alright, alright catch on and get passed around. These vocal memes or prosodic memes get repeated and passed around in a way that speakers show that they belong to a particular in-group. There’s also an element of performance when the speaker alludes to the original use of the phrase and reapplies it in new situations. This is part of a complete episode.


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